MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Using images and sounds to appeal to your sight, touch, or taste
A
visual aid
B
special ingredient
C
sense appeal
D
association
Explanation: 

Detailed explanation-1: -Imagery: A word or group of words in a literary work which appeal to one or more of the senses: sight, taste, touch, hearing, and smell; figurative language.

Detailed explanation-2: -Sensory details are descriptive words that appeal to the 5 physical senses. Using sensory imagery, they describe how we see, hear, touch, taste, and smell the world around us. And, although sensory details are often adjectives, they can also take the form of verbs and adverbs.

Detailed explanation-3: -The most successful copywriting uses descriptors that appeal to consumers’ five senses of smell, touch, taste, sight and sound. The reason copy must appeal to the five senses is simple. Consumers can hear or see what the product being advertised can do for them, but they can’t experience it first-hand.

Detailed explanation-4: -Imagery uses vivid and figurative language to engage the senses and depict an object, person, scene, or feeling. The five types of imagery (visual, auditory, olfactory, tactile, and gustatory) relate to the five senses. Writers use imagery to build a specific sensory experience for readers to imagine and relate to.

There is 1 question to complete.