BUISENESS MANAGEMENT
ADVERTISING
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Question
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What are the 5 different elements of the promotional mix?
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Advertising, Public Relations, Direct Marketing, Personal Selling, Sales
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TV ads, Newspaper, Radio, Internet, Brochures
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5 P’s
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Marketing Mix
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Explanation:
Detailed explanation-1: -The promotion mix also contains four elements that companies use to meet their marketing objectives. The elements are sales promotion, advertising, personal selling, and public relations.
Detailed explanation-2: -Three of the five promotional elements-advertising, sales promotion, and public relations-are often said to use mass selling. Mass selling refers to the promotional element that reaches out to groups of prospective buyers, rather than making individual contact with each potential buyer.
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