MANAGEMENT

Detailed explanation-1: -Celebrity endorsement is the promotion of a product or service by a celebrity. For example, a professional athlete might endorse a specific brand of athletic footwear. That athlete would then appear in commercials advertising that particular footwear.

Detailed explanation-2: -Celebrity endorsement attaches the fame of a celebrity to a brand or product. With this strategy, you are getting people who are idolized to associate themselves with your product so people want to buy it. Influence marketing creates word-of-mouth advertising using people that are trusted in certain circles.

Detailed explanation-3: -Celebrity endorsements are a popular way for marketers to promote their brands, products, and services. By transferring the positive image and characteristics of a celebrity onto the brand, marketers aim to trigger consumers’ intent to purchase or use the endorsed product or service (Atkin and Block 1983.

Detailed explanation-4: -The Endorsement Appeal attempts to persuade people by using celebrities or credible people to endorse their products. The idea with the endorsement strategy is to convince consumers that the people they trust and admire use a certain product, so consumers should, too.