MANAGEMENT

Detailed explanation-1: -Pioneering and competitive advertising are the two major types of advertising because they are the most common.

Detailed explanation-2: -The most common type of institutional advertising is radio, television, print, and digital media, in which companies can convey their message through dialogue. It also includes non-traditional media in public places (scoreboard in a sports stadium, ads in a cinema, signage on buses, trains, subway, etc.).

Detailed explanation-3: -Institutional advertising can be used to raise awareness of an issue or cause, to generate interest in a product or service, or simply to increase brand awareness and loyalty. Promotional advertising refers to the use of paid media for direct sales promotion purposes.

Detailed explanation-4: -Product advertising focuses on promoting specific individual products, while institutional advertising focuses on promoting your overall brand.