MANAGEMENT

Detailed explanation-1: -BOGO deals BOGO stands for “buy one get one, ” and these deals allow customers to purchase one product and get another product for free or for a reduced price. You can also use this type of promotion to liquidate inventory.

Detailed explanation-2: -POSM is an acronym for Point of Sale Marketing or Point of Sale Materials and is used to display and promote products at the shelf in brick and mortar stores. POSM contain different types of materials, installations, and tools from anything such as free-standing displays to promotional ‘dump bins’.

Detailed explanation-3: -Consumer Sales Promotions A free sample allows consumers to try a small amount of a product so that hopefully they will purchase it. The strategy encourages trial and builds awareness.

Detailed explanation-4: -Direct marketing is a form of advertising that involves directly communicating a marketing message to a potential customer, usually through mail, email, telemarketing, or door-to-door visits. Examples of direct marketing include mail order catalogs, flyers, postcards, coupons, and door-to-door sales.