BUISENESS MANAGEMENT
ADVERTISING
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 Question 
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 What are two advantages of advertising? 
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  1. Increases the cost of many consumer goods 2. Targets children and young people who may not judge it critically 
 
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  1, Informs us of new products and services 2. Is useful when we want to buy, sell or rent goods or services 
 
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  1. Natural and ethnic appeals 2. Exploiting fear and uncertainty 
 
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  1.Can be misleading and often exaggerates 2. These appear in different forms 
 
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 Explanation: 
Detailed explanation-1: -Benefits of product advertising Creates demand: Product advertising influences customer purchase decisions and convinces them your product is better than others. Increases sales: Product advertising strives to encourage consumers to make quick purchase decisions based on seeing your product and the need it satisfies.
Detailed explanation-2: -There are two main types of advertising strategies: institutional and product advertising. Institutional advertising is used for marketing a company’s brand.
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