MANAGEMENT

Detailed explanation-1: -Publicity is a non personal form of communication.

Detailed explanation-2: -Advertising is a paid nonpersonal communication. from an identified sponsor, using mass media to. persuade or influence an audience.

Detailed explanation-3: -Publicity is an unpaid form of promotion.

Detailed explanation-4: -Business-to-consumer communication, also known as direct-to-consumer, is when a company directly communicates with its consumers about product details or company information. The opposite is when a consumer leaves reviews on a product (or service), which may identify how the company could improve its product.