MANAGEMENT

Detailed explanation-1: -The purpose of focus groups is to gain insight into the experiences and perspectives of various stakeholders, such as program participants, customers, or employees of an organization.

Detailed explanation-2: -A focus group is a research method used to collect opinions and feedback from a group of people about a specific product, concept, or service. The group is typically made up of 8-10 people who are invited to discuss their opinions, thoughts, and feelings in a facilitated discussion.

Detailed explanation-3: -A focus group discussion (FGD) is a good way to gather together people from similar backgrounds or experiences to discuss a specific topic of interest.

Detailed explanation-4: -The common (and simplest) method for selecting participants for focus groups is called “purposive” or “convenience” sampling. This means that you select those members of the community who you think will provide you with the best information. It need not be a random selection; indeed, a random sample may be foolish.