BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A product associated in a positive cultural value or image to persuade consumers into the advertiser’s concept of a “good citizen".
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The advertisers claims that their product works better but doesn’t explain how much more than the competitor.
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American brands created for consumers to create a connection between their product and the cited virtues of the USA.
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I don’t know.
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Detailed explanation-1: -Association Principle and Advertising Advertisers absolutely love the association principle because they can associate their product or service to another positive product or service to drive sales. Examples: Marlboro cigarettes + tough cowboy = Men who smoke Marlboro cigarettes are tough and rugged.
Detailed explanation-2: -The Advertising Association Council consists of agencies, brands and media. It has two roles, one regulatory, one industry-facing. On behalf of industry, Council guides the development of the self-regulatory system and sets advertising policy.
Detailed explanation-3: -Cultural marketing is where a message is promoted to a certain group of potential customers who belong to a particular culture or demographic.