BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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To create emotional feedback from the target audience.
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The process of persuading a customer to buy the product.
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To get a product, service, or company to be seen.
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I don’t know
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Detailed explanation-1: -What Is Product Placement? Product placement is a form of advertising in which branded goods and services are featured in a production that targets a large audience.
Detailed explanation-2: -Product placement is becoming an increasingly important way for brands to reach their target audience in subtle ways. Businesses are using product placement to increase their sales, brand awareness, and draw in customers – all without “traditional ads.
Detailed explanation-3: -Product placement is a marketing technique in which a product or service is showcased in some form of media, such as television shows, movies, music videos, social media platforms, or even ads for other products. Advertising professionals sometimes call this an embedded marketing strategy.
Detailed explanation-4: -There are many ways of using product placement on TV: it can be physical, virtual, seen but not used, mentioned, contextual or even unbranded.
Detailed explanation-5: -For example, Hershey Foods didn’t pay anyone in the movie industry to have Reese’s Pieces used in the iconic film E.T. Instead, it agreed to promote E.T. with $1 million worth of advertising in exchange for the product placement in the movie.