MANAGEMENT

Detailed explanation-1: -Definition: Social media engagement measures the public shares, likes and comments for an online business’ social media efforts.

Detailed explanation-2: -To calculate the engagement rate, take the total number of engagements (number of likes, comments, etc.) on a post, divide it by the total number of post views (impressions), and multiply that number by 100. Let’s say a LinkedIn or Facebook post has 1, 000 views, 50 likes, and 50 comments (or 100 total engagements).

Detailed explanation-3: -The most common and often important metrics to pay attention to are engagement, impressions and reach, share of voice, referrals and conversions and response rate and time. These combined will give you a 360º view of your social media performance.

Detailed explanation-4: -Social media engagement is an umbrella term for actions that reflect and measure how much your audience interacts with your content. Social media engagement can include likes, comments and shares, but varies by platform.