MANAGEMENT

Detailed explanation-1: -Radio advertising is the practice of purchasing ad spots on popular radio stations to promote your products and services. Businesses like yours pay for every second of airtime, and the station broadcasts your radio commercials to its audience.

Detailed explanation-2: -Radio boosts online brand browsing by an average of 52%. Results are immediate, with over half of responses generated within 24 hours of hearing the ad. Listeners are, on average, 48% more aware of companies that have been advertised on the radio and 12% more likely to consider them when buying.

Detailed explanation-3: -They are often called endorsement ads because the voice talent is providing their personalized recommendation of a brand, product or service.

Detailed explanation-4: -There are three types of radio advertising that are globally accepted and used. They are live read, produced spots, and sponsorship.

Detailed explanation-5: -Sponsorship adverts are the most appealing radio ads examples in the market today. The subtle way in which the sponsor is mentioned and the quality of information he provides to listeners endears them to the product. Listeners prefer this mode of advertising because they deal with a tirade of ads daily.