BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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to explain how advertising impacts consumers
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to persuade people to ignore fancy advertising
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to examine the types of advertising that are most effective
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to show people how they have been fooled by advertisements
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Detailed explanation-1: -One of the main goals behind advertisements is to convince or persuade an audience to take a specific action. Often that action is to make a purchase. Marketers may create advertisements that highlight specific products or services, feature discount codes or announce flash sales to help them accomplish this goal.
Detailed explanation-2: -Advertisements assist consumers in becoming acquainted with the product and the brand as a whole. Most advertisements do not create an instant purchase decision but leave an impression in the consumer’s mind about the brand. This impact helps the consumer make better purchase decisions in the future.
Detailed explanation-3: -“Some typical objectives for consumer advertising include introducing new customers to your product, increasing awareness among existing customers, reinforcing brand awareness in the marketplace and stimulating product usage.
Detailed explanation-4: -From the findings of the study, the researcher concludes that advertising plays a very significant role in influencing consumers buying behaviour by providing attracting their attention, arousing their interest, creating desire to purchase the products.