MANAGEMENT

Detailed explanation-1: -1. Segment Your Audience. The first step to identifying your target audience is to segment them into different specific groups. For example, if they bought from you previously, you can use that information to segment them based on their purchase history.

Detailed explanation-2: -Conduct Market Research and Identify Industry Trends Look at the market research for your industry to determine where there are holes in service that your product can fill. Look at trends for similar products to see where they are focusing efforts, then hone in further on your products unique value.

Detailed explanation-3: -1. Define your objective. The objective you choose will inform the options you select when setting up your campaign. For example, if your goal is to increase website traffic, you’ll likely want to select a type of bidding like Maximize clicks, in order to put your money towards getting people to click your ad.

Detailed explanation-4: -Determining your primary target audience is crucial when launching a business, or a product or service from your existing business. Geographic, demographic, psychographic and behavioral are the four levels of segmentation that can help define your business’s primary target audience.