MANAGEMENT

Detailed explanation-1: -Emotional branding is the process of forming a relationship between a consumer and a product or brand by provoking their emotions. Marketers achieve this by creating content that appeals to the consumer’s emotional state, ego, needs, and aspirations.

Detailed explanation-2: -Emotional branding is a term used within marketing communication that refers to the practice of building brands that appeal directly to a consumer’s emotional state, needs and aspirations.

Detailed explanation-3: -Emotional marketing is a marketing strategy where brands use human emotions as a connection to persuade customers into choosing their brand. These emotions mostly refer to happiness, sadness, or anger, as these are general views that could be shared by millions of people on a relevant topic.

Detailed explanation-4: -Introduction. Emotional branding is critical in marketing as customer emotional attachment towards a brand such as feelings of sympathy, sadness, pride, and anger results in distinct meaning of the individual’s environment and therefore has unique motivational implications towards the choice and decision making.

Detailed explanation-5: -For example, the Always Like a Girl campaign uses a famous offense to catch the attention of the public and increase awareness of the difficulties women face, and encourage them to participate in sports. Truly one of the best emotional marketing examples of all time.