MANAGEMENT

Detailed explanation-1: -The key element of personal selling is that it allows a one-on-one relationship to develop, and the customer is able to ask questions and receive specialized product help.

Detailed explanation-2: -Personal selling plays a vital role in promotion of goods and services of an organization. The importance of the personal selling is three fold i.e., the benefits which it provides to business; customer and society. Personal selling is an important element of promotion mix and an effective promotional tool.

Detailed explanation-3: -Personal selling gives marketers the greatest freedom to adjust a message to satisfy customers’ information needs. It is the most precise of all promotion methods, enabling marketers to focus on the most promising sales prospects. It is also the most effective way to form relationships with customers.