MANAGEMENT

Detailed explanation-1: -Institutional advertising * tries to create a favorable image for a company and foster goodwill in the marketplace. Connecting a company’s name to a worthy cause makes a favorable impression on its customers.

Detailed explanation-2: -Public relations builds goodwill toward your business by raising your company’s profile in the public eye. Publicity is free advertising. You can generate publicity through press releases, special events, sponsorships, newsletters and community activities. The most common form of publicity is press coverage.

Detailed explanation-3: -Institutional Advertisements: The objective is to build goodwill or an image for an organization rather than promote a specific good or service.

Detailed explanation-4: -Institutional advertising is a strategy that promotes an organization and all its offerings. Sometimes called corporate advertising, this strategy typically focuses on increasing exposure to the company’s overall brand, image and core message.