MANAGEMENT

Detailed explanation-1: -Publicity is popularly known as free form of promotion. Explanation: Publicity is the process of exposing your company to the general public and media outlets in order to promote your products, services, and company news.

Detailed explanation-2: -Publicity is an unpaid form of promotion. Publicity generally takes place when favourable news is presented in the mass media about a product or service.

Detailed explanation-3: -The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations. Sales promotion uses both media and non-media marketing communications for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability.

Detailed explanation-4: -There are seven promotional categories, namely direct marketing, sales promotion, digital marketing, personal selling, general advertising, public relations, and sponsorships. Promotional marketing can be incredibly beneficial for long-term business success.

Detailed explanation-5: -Television. An average person spends 30 minutes reading a newspaper and 10–15 minutes on the audio devices. After the internet, it’s the television where the audience watches ads.