BUISENESS MANAGEMENT
ADVERTISING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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What type of print advertisement costs high because the material is kept by subscribers for a long time?
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Newspaper Advertisement
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Magazine Advertisement
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Direct Mail Advertisement
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None of the above
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Explanation:
Detailed explanation-1: -The most costly medium of advertising is Television.
Detailed explanation-2: -The Position of The Advert The front page of a newspaper, or the front cover of a magazine, is the most expensive position of the print ad. It is the very first thing that a reader sees and therefore commands such a steep price. The back cover follows, and then the centre page or centrefold.
Detailed explanation-3: -While digital advertising is becoming increasingly popular, traditional advertising isn’t showing any signs of stopping. With the right budget and purpose in mind, traditional types of advertising can be just as effective as digital. Traditional advertising refers to delivering promotional messages through mass media.
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