MANAGEMENT

Detailed explanation-1: -That’s because consumers like and trust traditional advertising much more than digital advertising. For example, eight in 10 consumers in a MarketingSherpa study say they usually trust print advertising (82 percent) and television advertising (80 percent) when making a purchasing decision.

Detailed explanation-2: -Your Ad Frequency Depends On Your Channels Over that same 10-week period, TV recommends 3 to 10 exposures per week, while radio recommends 3 exposures per week. Choosing the right frequency depends on the platforms you’re using–and how you’re combining platforms.

Detailed explanation-3: -The role of broadcast advertising is to persuade consumers about the benefits of the product. It is considered as a very effective medium of advertising. The cost of advertising on this channel depends on the time of the commercial and the specific time at which it is aired.

Detailed explanation-4: -Consumers are 11 times more likely to search for a product if they have seen it on TV rather than online. TV advertising is reported to be responsible for as much as 72% of all brand awareness.