MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which advertising medium would a manufacturer use to give detailed information to a retailer about a product?
A
daily newspaper
B
poster
C
radio
D
trade journal
Explanation: 

Detailed explanation-1: -It is an effective medium for a company to connect with its consumers through a story, unlike a traditional print ad in a magazine, newspaper or on a website as a banner ad. An advertorial is more detailed than an advertisement and thus helps consumers understand more about the product.

Detailed explanation-2: -Magazines and Newspaper These are the main forms of newspaper advertising, and newspapers are the most effective and powerful advertising medium. Newspapers contain valuable information on various current affairs. It can be called an “information store".

Detailed explanation-3: -11. Outdoor advertising. Outdoor advertising refers to advertisements that consumers see outside their homes. As a result, this type of advertising is sometimes called out-of-home advertising.

There is 1 question to complete.