BUISENESS MANAGEMENT
ADVERTISING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Avant-Garde
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Snob Appeal
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Bandwagon
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Testimonial
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Detailed explanation-1: -Snob Appeal: the suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous lifestyle. Bribery: offers you something “extra” with the product.
Detailed explanation-2: -Bandwagon appeal It encourages consumers to purchase your service or product because of its popularity. This technique appeals to the desire to belong.
Detailed explanation-3: -Snob appeal: The opposite of the bandwagon technique, snob appeal makes the case that using the product means the consumer is better/smarter/richer than everyone else. Repetition: A product’s name or catchphrase is repeated over and over, with the goal of having it stick in the viewer or listener’s mind.
Detailed explanation-4: -Bandwagon Advertising This type of technique involves convincing the customers to join the group of people who have bought this product and be on the winning side.