MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Advertisers suggest that the use of their product makes the customer part of an elite group with a luxurious and glamorous lifestyle.
A
Avant-Garde
B
Snob Appeal
C
Bandwagon
D
Testimonial
Explanation: 

Detailed explanation-1: -Snob Appeal: the suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous lifestyle. Bribery: offers you something “extra” with the product.

Detailed explanation-2: -Bandwagon appeal It encourages consumers to purchase your service or product because of its popularity. This technique appeals to the desire to belong.

Detailed explanation-3: -Snob appeal: The opposite of the bandwagon technique, snob appeal makes the case that using the product means the consumer is better/smarter/richer than everyone else. Repetition: A product’s name or catchphrase is repeated over and over, with the goal of having it stick in the viewer or listener’s mind.

Detailed explanation-4: -Bandwagon Advertising This type of technique involves convincing the customers to join the group of people who have bought this product and be on the winning side.

There is 1 question to complete.