MANAGEMENT

Detailed explanation-1: -The most visible type of advertising, is referred to as national or consumer advertising. Brand Advertising, such as that for the Apple Macintosh in the classic “1984” commercial, focuses on the development of a long term brand identity and image.

Detailed explanation-2: -Answer and Explanation: Online video advertising has been the fastest-growing form of online marketing since 2013, according to The Economic Times. The technology advances with increased bandwidth, making video advertising possible and reaching most internet users.

Detailed explanation-3: -Today, television is one of the most popular media channels for marketers, especially with the advent of connected TV advertising, which uses viewer data for more effective segmentation.

Detailed explanation-4: -The promotions mix is often divided into four categories: advertising, digital selling, sales promotion and public relations. Each of these promotion methods has their own role in generating revenue for a company.