MANAGEMENT

Detailed explanation-1: -Expensive: Advertising in magazines can be more expensive than advertising in newspapers. Competition: Many magazines have similar audiences, which leads to increased competition for reader attention and ad space.

Detailed explanation-2: -High Advertising Costs Potential magazine advertisers, especially those with limited advertising funds, often balk at a publication’s high ad insertion rates. High-resolution photography, sophisticated graphics, top-quality glossy paper and production and distribution costs contribute to this high price tag.

Detailed explanation-3: -The Position of The Advert The front page of a newspaper, or the front cover of a magazine, is the most expensive position of the print ad. It is the very first thing that a reader sees and therefore commands such a steep price. The back cover follows, and then the centre page or centrefold.

Detailed explanation-4: -Typical Cost: $500 to $20, 000, depending on whether the publication is local or national, the size of your ad, whether you use color and if you’ve negotiated a multiple-ad rate. You can spend as much as $500, 000 to buy the inside front cover of some national magazines!