BUISENESS MANAGEMENT
ADVERTISING
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
Mass markets have fragmented, and marketers are shifting away from mass marketing.
|
|
|
Improvements in communication technologies are changing how companies and customers communicate with each other.
|
|
|
Companies routinely invest millions of dollars in the mass media.
|
|
|
Mass media no longer capture the majority of promotional budgets.
|
|
|
Consumers are better informed about products and services.
|
Detailed explanation-1: -D) Mass media no longer capture the majority of promotional budgets. E) Today’s consumers are better informed about products and services. Answer:D. Mass media no longer capture the majority of promotional budgets .
Detailed explanation-2: -You may consider the following three factors, that are majorly changing the face of today’s marketing communications: Technology. Global Competition. Changing Lifestyle.
Detailed explanation-3: -Telemarketing is NOT a part of marketing communication mix.
Detailed explanation-4: -Marketers communicate with customers. In the 4P classification of marketing this has been taken to be “Promotion". Within the 4Ps, promotion is understood to consist of four elements. These are(i) advertising, (ii) public relations, (iii) sales promotion and (iv) personal selling.