MANAGEMENT

Detailed explanation-1: -’Promotion’ and ‘Marketing Communications’ are interchangeable terms. Advertising is generally a better promotional tool than sales promotion when it comes to closing a sale.

Detailed explanation-2: -Promotion is all about creating a positive public awareness about the product, and it involves strategies like advertisement and publicity. Marketing starts from identifying consumer needs and continues from production and selling, to finally providing after sale service to customers.

Detailed explanation-3: -Advertising is a small but important part of marketing communications; the marketing communications mix is a set of tools that can be used to deliver a clear and consistent message to target audiences.

Detailed explanation-4: -In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, most of the time persuasive in nature. It helps marketers to create a distinctive place in customers’ mind, it can be either a cognitive or emotional route.

Detailed explanation-5: -Marketing communications (also known as marcom) is the messages and media that marketers use to communicate with target markets. Examples of marketing communications include traditional advertising, direct marketing, social marketing, presentations and sponsorships.