BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following is true of integrated brand promotion (IBP)?
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It is a simple process.
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It uses promotional tools that do not need to. be evaluated
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It prevents the exposure of a brand.
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It allow marketers to reach target customers in different ways.
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Explanation:
Detailed explanation-1: -Integrated Brand Promotion (IBP): “…the use of many promotional tools, including advertising, in a coordinated manner to build and then maintain brand awareness, identity, and preference.”
Detailed explanation-2: -The difference between integrated marketing communications and integrated brand promotions is that IMC emphasizes on communications while IBP focuses on the brand.
Detailed explanation-3: -Integrated marketing communication refers to integrating all the methods of brand promotion to promote a particular product or service among target customers. In integrated marketing communication, all aspects of marketing communication work together for increased sales and maximum cost effectiveness.
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