MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
An advantage of participating in trade shows to locate sales contacts is that the cost of participating in trade shows is usually less than the cost of
A
visual merchandising
B
traditional advertising
C
finding salespeople
D
obtaining publicity
Explanation: 

Detailed explanation-1: -What are the benefits? Trade shows offer budget-friendly solutions to market your brand and sell your product. With a simple booth, some technological accessories, and selling charm, conventions offer simple, inexpensive ways to get your brand on the market.

Detailed explanation-2: -Participating in an exhibition will enable you to market your brand to a broader crowd and make them aware of your product and service. According to the type of industry, exhibitors can carry out shows and gain business or general feedback about their offering before they release it to the general public.

Detailed explanation-3: -Disadvantages of exhibiting at trade shows Competition-it is likely your competitors will also be exhibiting at the event. You’ll need to stand out to get the attention of potential customers. Results aren’t guaranteed-despite the investment of exhibiting, you are not guaranteed any sales leads.

Detailed explanation-4: -Trade shows are typically targeted at an industry niche, so can be a great way to build your brand and reach your ideal customers. As exhibitions often attract large and diverse audiences, they provide a great platform to market your business and attract new customers.

There is 1 question to complete.