MANAGEMENT

Detailed explanation-1: -Correct answer: (B) broadcasting and more narrowcasting. 152. Which of the following promotional forms is often described as being too impersonal and only a one-way communication form? advertising.

Detailed explanation-2: -Advertising is defined as the impersonal form of communication which is paid form by the marketer to promote some goods or services. It is commonly use as the promotional tool of the company.

Detailed explanation-3: -Advertising. Advertising is a paid form of non-personal communication about an organization, good, service, or idea, by an identified sponsor.

Detailed explanation-4: -The promotions mix is often divided into four categories: advertising, digital selling, sales promotion and public relations. Each of these promotion methods has their own role in generating revenue for a company.

Detailed explanation-5: -There are seven promotional categories, namely direct marketing, sales promotion, digital marketing, personal selling, general advertising, public relations, and sponsorships.