MANAGEMENT

Detailed explanation-1: -A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers.

Detailed explanation-2: -Billboard advertising is categorized as out-of-home (OOH) advertising, which is any advertising that reaches consumers when they’re outside their homes.

Detailed explanation-3: -Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while “on the go".

Detailed explanation-4: -Examples of outdoor advertising include billboards, bus shelters, kiosks, and transit advertising.

Detailed explanation-5: -Billboard Advertising Billboards are the most common form of outdoor advertising. They come in various sizes. They range from static to digital, or mobile. Thanks to new technology, some of the newer ones use augmented reality.