MANAGEMENT

Detailed explanation-1: -A single exposure to an advertising message is called an impression *.

Detailed explanation-2: -In the context of advertising, frequency can be defined as the number of times a person is exposed to an advertisement or the number of times an advertisement is repeated through a specific medium over a specific time period.

Detailed explanation-3: -impression. a single exposure to an advertising message. frequency. number of times an audience sees or hears an ad.

Detailed explanation-4: -An impression is counted each time your ad is shown on a search result page or other site on the Google Network. Note: If your ad or keywords aren’t receiving enough impressions, read Issues with fluctuating impressions. Each time your ad appears on Google or the Google Network, it’s counted as one impression.