BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The audience figure is ____ ____ than its circulation because more than one person can read a single issue of a printed newspaper or magazine.
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normally lower
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normally higher
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -Readership figures are usually higher than circulation figures because of the assumption that a typical copy is read by more than one person.
Detailed explanation-2: -Circulation is a count of how many copies of a particular publication are distributed.
Detailed explanation-3: -Rise in literacy rate: due to the steady rise in literacy rates in all the states of our country, more and more people are being initiated into the world of reading books, newspapers, and periodicals.
Detailed explanation-4: -Traditionally, newspaper audiences have been more educated, affluent and older than non-newspaper readers.
There is 1 question to complete.