BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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To make sure that the color in the ad meets the specifications of the sponsor
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To copy the proof so it can be sent to a focus group for market testing
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To determine if the rough layout of the ad meets the needs of the sponsor
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To verify that the graphic elements have the correct font in place
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Detailed explanation-1: -Color is important because it affects the entire outcome of branding and advertising. Consumers’ brains use color to recognize products and the brands that make them. Color psychology is based on the association that our brains make with certain colors.
Detailed explanation-2: -Using vibrant colors to catch customers’ eyes will encourage them to look further at your advertisement so it can get your message across and reach your target audience. Color is also closely tied to feelings and moods, and can thus influence the way customers feel about your ad.
Detailed explanation-3: -Ad proofing is the process of reviewing an advertisement’s components (such as ad creatives and ad copy) to ensure that the ad is error-free before it goes live.
Detailed explanation-4: -Explanation-Advertisements highlight some aspects of a product that can be related to certain values in the consumer’s mind. Thus, they create a brand value about the product that appeals to the customer and helps him/her in making a choice.