MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Phrase or sentence that captures the readers’ attention, generates interest, and entice them to read the rest of the ad
A
Signature
B
Headline
C
Slogan
D
Ad layout
Explanation: 

Detailed explanation-1: -A hook is a word or phrase that sparks the reader’s interest or attention and can be found woven into the headline and the first few sentences of a piece of content.

Detailed explanation-2: -A hook is an opening statement (which is usually the first sentence) in an essay that attempts to grab the reader’s attention so that they want to read on. It can be done by using a few different types of hooks, which are a question, quote, statistic, or anecdote.

Detailed explanation-3: -Use A Powerful Headline: Grab Their Attention! People scan things quickly. They come into contact with so many advertisements each day that they can’t possibly read each one. This is why you have to make sure that your advertisement actually grabs and keeps their attention. You do that with an effective headline.

Detailed explanation-4: -Headline. If you want to generate a measurable response to your Web page or ad, you MUST have a headline. An ad with just photos, words, videos, or illustrations may impress people and it may get their attention, but it will not generate actual measurable response without a headline.

Detailed explanation-5: -It attracts our attention through well designed graphics which always included a picture of the product, sometimes side on and sometimes front on as well as the headlines and the logo of the product or company also attracts the customers.

There is 1 question to complete.