BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The TV is on an average of 6 hours and 47 minutes a day
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People remember things more when they hear a story
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You can actually show the product, unlike the radio
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All of the above is true about advertising to children
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Detailed explanation-1: -The contents, the messages, the advertisers that appear on TV are “safe” thanks to different mechanism ensuring the quality of the ads broadcast on TV, unlike those shown on Internet or app that are not always checked. Therefore, TV is the most secure media, reaching a broad and diverse audience.
Detailed explanation-2: -A brand’s presence on TV can lend credibility. It exposes that brand to a much larger audience initially than online advertising. TV advertising drives all other forms of promotion. Viewers may be using multiple devices while they watch TV but they are far from being disengaged with the content.
Detailed explanation-3: -Research links advertising to increased violence, obesity, and eating disorders in children, as well family stress and negative values. Children are especially vulnerable to persuasive messages.