MANAGEMENT

Detailed explanation-1: -Forces that other people exert on buying behavior are called social influences. They are divided into five major groups: roles, family, reference groups and opinion leaders, social classes, and culture and subcultures.

Detailed explanation-2: -In general, there are four factors that influence consumer behaviour. These factors impact whether or not your target customer buys your product. They are cultural, social, personal and psychological.

Detailed explanation-3: -Psychological, Cultural, Social and Personal are the four factors that affect consumer behaviour.

Detailed explanation-4: -Consumer behavior is the study of customers’ buying choices and the motivation behind those decisions. Marketers can determine consumers’ preferences and buying patterns by examining consumer buying behavior. Cultural, social, personal, and psychological factors could influence consumer buying behavior.