MANAGEMENT

Detailed explanation-1: -Internal factors include a consumer’s perception, learning and personality, while external factors include a consumer’s culture, social status, family and marketing activities.

Detailed explanation-2: -In general, there are four factors that influence consumer behaviour. These factors impact whether or not your target customer buys your product. They are cultural, social, personal and psychological.

Detailed explanation-3: -Situational influences are temporary conditions that affect how buyers behave. They include physical factors such as a store’s buying locations, layout, music, lighting, and even smells. Companies try to make the physical factors in which consumers shop as favorable as possible.