MANAGEMENT

Detailed explanation-1: -Brand loyalty is when customers continue to purchase from the same brand over and over again, despite competitors offering similar products or services. Not only do customers continue engaging and purchasing from the same brand, but they also associate positive feelings toward that brand.

Detailed explanation-2: -Brand loyalty is when a customer has had positive experiences with a product or service and therefore makes repeat purchases over time. High-quality products, exceptional customer experience, satisfying customer service, and shared values are all factors that influence brand loyalty.

Detailed explanation-3: -Brand loyalty-repeat purchases of a particular brand based on the perception of higher quality and better service than any competitor-is not dependent on price.

Detailed explanation-4: -Hard-core Loyals: Customers who buy exclusively from a brand. Split Loyals: Customers loyal to two or three brands in a particular category. Shifting Loyals: Customers who move from one brand to another.