MANAGEMENT

Detailed explanation-1: -The actual interactions with customers, such as contact, direct sales, direct mail, call centers, data aggregation systems, websites, and blogs, etc., are examples of operational CRM.

Detailed explanation-2: -The three main components of operational CRM are marketing, sales force, and service. Marketing refers to marketing campaigns created by the company for specific events and promotions to help motivate the customer to contact the company and buy their products.

Detailed explanation-3: -Definition: Operational CRM. A centralized system that supports the sales, marketing, and customer service functions within a company that stores information on customers, leads, and employees using a shared interface.

Detailed explanation-4: -Operational CRM concentrates on simplifying customer interactions by blending sales, marketing, and service processes. It comprises tools that improve customer acquisition and retention. Operational CRM helps you store customer information, deals, and leads in a unified repository.