MANAGEMENT

Detailed explanation-1: -The customer experience can start with an ad or social media post. It might also be the first time a prospect visits a company’s website or store even if they don’t buy anything. But, the exact moment a prospect sees their interaction as a customer experience does vary.

Detailed explanation-2: -The origins of CX can be traced all the way back to the first marketing and consumer theories in the 1960s and to the 1990s. Around this time, long-lasting customer-organisation relationships became a priority, meaning the customer took centre stage over the product.

Detailed explanation-3: -Customer experience, also known as CX, is your customers’ holistic perception of their experience with your business or brand. CX is the result of every interaction a customer has with your business, from navigating the website to talking to customer service and receiving the product/service they bought from you.

Detailed explanation-4: -What does customer first mean? Customer first means the organization puts the customer at the center of organizational decision-making instead of organizing around products. In short, a customer-first strategy is just what it sounds like.