MANAGEMENT

BUISENESS MANAGEMENT

CUSTOMER SERVICE

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
These customers tend to make quick purchase decisions, often buying inexpensive items that are not of high importance to them.
A
Innovation/trend buyers
B
Impulse buyers
C
Recreational shoppers
D
Comparison shoppers
Explanation: 

Detailed explanation-1: -Low-involvement decisions are more straightforward, require little risk, are repetitive, and often lead to a habit. In effect, these purchases are not very important to the consumer.

Detailed explanation-2: -Product placement refers to the strategy of displaying products for customers to purchase. Block placement and vertical placement are two approaches that are ideal for incentivizing impulse purchases, according to Shopify.

Detailed explanation-3: -Artificial Intelligence magazine defines personalized customer service as the assistance provided by a customer service agent that is tailored to each individual customer, based on their specific wants and needs.

Detailed explanation-4: -Which strategy would a marketing manager most likely use to increase the sales of a high-involvement product? Create advertisements that give consumers all the necessary information to make the purchase decision.

There is 1 question to complete.