MANAGEMENT

Detailed explanation-1: -lower cost and providing monetary benefits can help for initial customer acquisition, but customer service plays a much more vital role for customer retention.

Detailed explanation-2: -Customer experience refers to the complete journey a customer takes with your brand, from initial awareness to post-purchase care. Customer service refers to a single event when a customer reaches out for help and support during this journey. Both are equally important contributors to the success of your business.

Detailed explanation-3: -Pricing is important since it defines the value that your product are worth for you to make and for your customers to use. It is the tangible price point to let customers know whether it is worth their time and investment.

Detailed explanation-4: -As Expected Price is the Primary Influencer of Purchasing Decisions. Overall, price/cost of ownership remains the most influential decision driver, with nearly half of the respondents considering it as one of the top three factors for selecting a product or service.