BUISENESS MANAGEMENT
MARKET RESEARCH
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Focus group
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Interviews
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Questionnaire
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Online surveys
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Detailed explanation-1: -The face-to-face interview, also called an in-person interview, is probably the most popular and oldest form of survey data collection. It has continued to be the best form of data collection when one wants to minimize nonresponse and maximize the quality of the data collected.
Detailed explanation-2: -Qualitative Research Methods Interview: Researchers can conduct in-depth, face-to-face interviews with participants. This allows them to gain insights from the participants to best understand their experience. Focus Groups: Focus groups are similar to interviews, but involve multiple participants at once.
Detailed explanation-3: -Face-to-face interviews are structured interviews conducted by trained interviewers who use a standardized interview protocol and a standardized set of responses for recording participants’ responses.