BUISENESS MANAGEMENT
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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It is data collection that always produces quantitative data
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It uses information that has already been collected
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It is also known as desk research
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It gathers original data by contacting consumers directly
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Detailed explanation-1: -Primary research is research you conduct yourself (or hire someone to do for you.) It involves going directly to a source – usually customers and prospective customers in your target market – to ask questions and gather information.
Detailed explanation-2: -Answer and Explanation: The best description of secondary data is a) pieces of information that have been collected prior to the start of the focal research project.
Detailed explanation-3: -Step 2: Design the Research Let’s look at the data you’re going to gather first. There are two basic types of data you can gather. The first is primary data. Primary data is information you collect yourself, using hands-on tools such as interviews or surveys, specifically for the research project you’re conducting.
Detailed explanation-4: -Primary data is information collected through original or first-hand research. For example, surveys and focus group discussions. On the other hand, secondary data is information which has been collected in the past by someone else. For example, researching the internet, newspaper articles and company reports.