MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
____ is a coordinated collection of data, systems, tools, and techniques with supporting software and hardware by which an organization gathers and interprets relevant information from business and environment and turns it into a basis for marketing action.
A
Marketing metrics
B
Marketing decision support system
C
Galvanometer
D
SWOT Analysis
E
Interdependent data monitor
Explanation: 

Detailed explanation-1: -According to Kotler “A marketing decision support system is a coordinated collection of data, systems, tools, and techniques with supporting software and hardware by which an organization gathers and interprets relevant information from business and environment and turns it into a basis for marketing action."

There is 1 question to complete.