MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Information collected for the very first time to fit a specific purpose.
A
Primary data
B
Secondary data
C
Quantitative data
D
None of the above
Explanation: 

Detailed explanation-1: -These are the data that are collected for the first time by an investigator for a specific purpose. Primary data are ‘pure’ in the sense that no statistical operations have been performed on them and they are original.

Detailed explanation-2: -The first step in primary market research is to define exactly what you are trying to find out. The five steps involved in primary data market research are define the data, select a research method, collect data, analyze data, and draw conclusions.

Detailed explanation-3: -Primary data refers to the first hand data gathered by the researcher himself. Secondary data means data collected by someone else earlier. Surveys, observations, experiments, questionnaire, personal interview, etc. Government publications, websites, books, journal articles, internal records etc.

Detailed explanation-4: -Primary data can be collected in a number of ways. However, the most common techniques are self-administered surveys, interviews, field observation, and experiments.

Detailed explanation-5: -The most common way to collect primary data is through surveys and interviews. Surveying is the process of collecting data through a questionnaire that asks a range of individuals the same questions related to their characteristics, attributes, how they live or their opinions.

There is 1 question to complete.