MANAGEMENT

Detailed explanation-1: -Primary data, also sometimes referred to as raw data, is information collected specifically for the purpose of the research at hand. It is first-hand data collected by the researcher, rather than through another person or source.

Detailed explanation-2: -Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.

Detailed explanation-3: -Primary research is research you conduct yourself (or hire someone to do for you.) It involves going directly to a source – usually customers and prospective customers in your target market – to ask questions and gather information. Examples of primary research are: Interviews (telephone or face-to-face)

Detailed explanation-4: -The contracting officer can use market research to identify information on market conditions, general business practices, company information, pricing, and the contract terms and conditions needed to successfully carry out the acquisition.