MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Conducting an online survey is an example of secondary research
A
True
B
False
C
Either A or B
D
None of the above
Explanation: 

Detailed explanation-1: -1. The statement “a survey is an example of secondary research” is FALSE The main purpose of survey is to collect primary data. So, the given statement is false.

Detailed explanation-2: -Examples of primary research are: Interviews (telephone or face-to-face) Surveys (online or mail)

Detailed explanation-3: -Surveys, interviews, focus groups and observation techniques are common sources of data in primary research. In secondary research, the researcher collects existing research materials through a number of sources like the internet, libraries and archives.

Detailed explanation-4: -Primary research includes qualitative and quantitative research and can include surveys, focus groups, questionnaires, and interviews.

Detailed explanation-5: -Secondary data means data collected by someone else earlier. Surveys, observations, experiments, questionnaire, personal interview, etc. Government publications, websites, books, journal articles, internal records etc.

There is 1 question to complete.