BUISENESS MANAGEMENT
MARKET RESEARCH
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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True
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False
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Either A or B
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None of the above
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Detailed explanation-1: -1. The statement “a survey is an example of secondary research” is FALSE The main purpose of survey is to collect primary data. So, the given statement is false.
Detailed explanation-2: -Examples of primary research are: Interviews (telephone or face-to-face) Surveys (online or mail)
Detailed explanation-3: -Surveys, interviews, focus groups and observation techniques are common sources of data in primary research. In secondary research, the researcher collects existing research materials through a number of sources like the internet, libraries and archives.
Detailed explanation-4: -Primary research includes qualitative and quantitative research and can include surveys, focus groups, questionnaires, and interviews.
Detailed explanation-5: -Secondary data means data collected by someone else earlier. Surveys, observations, experiments, questionnaire, personal interview, etc. Government publications, websites, books, journal articles, internal records etc.