MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
____ uses information that has already been collected and is available for use by others. [Also called desk research.]
A
Market research
B
Primary research
C
Secondary research
D
Market-oriented
Explanation: 

Detailed explanation-1: -Secondary research is a type of research that has already been compiled, gathered, organized and published by others. It includes reports and studies by government agencies, trade associations or other businesses in your industry.

Detailed explanation-2: -Another type of data that may help researchers is the data that has already been gathered by someone else. This is called secondary data.

Detailed explanation-3: -Secondary research is a very common research method, used in lieu of collecting your own primary data. It is often used in research designs or as a way to start your research process if you plan to conduct primary research later on.

Detailed explanation-4: -Secondary Data Collection Methods Secondary data is data collected by someone other than the actual user. It means that the information is already available, and someone analyses it. The secondary data includes magazines, newspapers, books, journals, etc. It may be either published data or unpublished data.

Detailed explanation-5: -Secondary data means data collected by someone else earlier. Surveys, observations, experiments, questionnaire, personal interview, etc. Government publications, websites, books, journal articles, internal records etc. Always specific to the researcher’s needs.

There is 1 question to complete.