BUISENESS MANAGEMENT
MARKET RESEARCH
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Detailed explanation-1: -Primary research is research you conduct yourself (or hire someone to do for you.) It involves going directly to a source – usually customers and prospective customers in your target market – to ask questions and gather information.
Detailed explanation-2: -The purpose of market research is to examine the market associated with a particular good or service to determine how the audience will receive it.
Detailed explanation-3: -Primary data is information collected through original or first-hand research. For example, surveys and focus group discussions. On the other hand, secondary data is information which has been collected in the past by someone else. For example, researching the internet, newspaper articles and company reports.